Every once in a while something comes along that will absolutely blow the lid off of the fitness marketing world. I just learned from my friend Curtis at Fit Messenger about some serious TNT that is going to explode your ability to get clients, and your prospecting potential will go through the roof.

Yep, Fit Messenger is the same platform that burst into the scene last year with text mobile marketing, QR codes, mobile coupons, surveys and more.  While text marketing is still huge and getting bigger every day, the next generations promotional strategy has the power to go even bigger and give smart fit biz owners one of the easiest albeit sneaky prospecting tools I've ever seen.

It's called proximity marketing and it is an absolute game changer. Here's how it works. Imagine a magic box that emits a  signal which actually reaches into the pockets of potential passing prospects and places an "opt-in message" to receive free information about your club, directly to their smart phone. The only requirement is a Smart phone with bluetooth capability activated.  Now imagine if you could do this automatically within the boundaries of approved marketing methods and avoid potential problems associated with Spam, Do Not Call lists, permission based access, and other deterrents, from getting your message out.  Since all pass recipients must approve your message, once they opt-in, you obviously have someone interested in hearing what you have to say and possibly taking you up on your promotional offer. 

An example of the text would be: Joe's Gym right next door would like to invite you in for a free VIP membership! Stop in now to set your appointment and receive a complimentary water.

The best part is that all of this happens without you so much as lifting a finger, starting a conversation, or even pushing a button.

Curtis tells me that the latest version of Fit messenger comes loaded with proximity marketing capability and that the pre launch tests have been nothing short of astounding. Companies like Starbucks and Old Navy are blown away by the technology.

Imagine attending a health fair community event where the parking lot of your nearest competitor and placing a marketing message VIP guest pass or special offer in their hands instantly. How much easier has an off-site promotion become, if you no longer have to attract someone to your booth, interrupt their conversation as they're walking by, or encourage them to fill out a raffle ticket, to capture their contact information? With proximity marketing, you now have that capability and that is just the tip of the iceberg.

The latest release of Fit Messenger is going live in the next few days. I highly recommend that you take advantage of this opportunity to stay on the cutting edge of fitness marketing. Who knows, your nearest competitor might be staking out your parking lot as we speak, or installing their scanner in a business next door to you. Of course we would never do anything like that now would we? For more information, go to www.fitmessenger.com. Or, if you are one of the "ahead of the curve" fitness business owners who has already begun to leverage mobile marketing, be on the lookout for the proximity marketing upgrade within your software.

Lucky you!!!