If you have a marketing strategy, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many club owners I speak to , you carry your plans and ideas in your head without ever bothering to commit anything to paper.

Here are ten steps to a solid web strategy

1. What do you need the web to do?
What do you want to accomplish using the web? To find new training clients and members? Provide info to existing clients? Sell stuff? Create an online community for fitness buffs? Whats your monthly budget?

2. How will you create a prospect funnel:
Think of this as an upside down triangle through which you "funnel" clients. The process begins from the wide part, representing a wide net we cast full of low-cost offers or free give-aways, and moving clients down through the funnel to the narrower spout which represent more money earned from the clients from your higher-priced programs. What do you currently offer? Are the programs or memberships at varied price points that would create a funnel effect? Do you have upsells, crosssells, and downsells which give clients the opportunity to spend money with you in many different ways.

3. Your Competition:
Know the enemy. Preform keyword searches for the terms someone might use to find your type of fitness business online. "Try boot camp or best fitness club, gym or weight loss in city. Once you discover thecompetition what are they doing better than you. Is there a hole you can fill with your programs. What can you learn from their online presence.

4. Go after the right customers:
Instead of trying to marketing to the masses, find a niche target market. Are they male or female? What age group? Where do they hang out on- and off-line? How much money do they make? Can they easily afford your services? What keywords are they using to search for fitness programs like yours online?

5. Deliver Solutions:
The main reason anyone will buy a membership or hire to you to train them is to solve a particular problem that they have. Some examples are they don't like the way they feel or look, want to make improvements in athletic performance, or attract more attention in social situations, or they want to lead a healthier lifestyle? How do you solve that problem? How does your solution differ from that of your competitors? 

6.Build the Brand:
How you get found online. At a minimum, you'll want to buy both your given name as well as the name of your studio as well as fitness, gym, weight loss ECT in your town if it's available. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your website, or use them as stand-alone salespages.

You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well. Unfortunately, weightloss.com is taken!

7. How effective is your site.
Your web site should be visually appealing, with one primary font for the text and a simple primary colors, along with an easy-to-navigate layout, and readily identifiable buttons to link to other pages in the site. Your content should focus on and address the problems of your visitors and how you can help solve their problems. Rather than listing the features of your gym or training service, detail the benefits they'll gain not a list of equipment manufacturers. People rarely buy features - they buy benefits.In other words how are you going to help them.

Give a call to action that is clearly shown on every page of your site. Online , your primary goal should be getting the  primary email address by asking visitors to subscribe for a special report, audio recording, or ebook.Provide tons of information to demonstrate your expertise but, make your web site about your visitor, not about you.

8. Leveraging the Technology:
Do you have access to the appropriate services and technology that will help you sell online?
At a minimum you'll need a merchant account (permits you to take credit card payments) that includes a virtual gateway (enables you to process transactions online) and a full-featured shopping cart that will permit you to sell both physical and electronic products and create a series of autoresponders to follow-up with buyers and non-buyers alike. Depending on your marketing plan, you may also want to investigate email newsletter distribution services, online appointment setting services, stand-alone autoresponders, blogging software, article submission sites, online press release distribution services, website content management services, and links exchange management services and software.

9. Traffic Strategies:
How will you bring visitors to your website? There are loads of clever ways to do this, including: pay-per-click; organic search engine optimization(in which your site comes up at the top of the of  a search engine by having keyword rich descriptions in the page title and page description meta tags and then optimizing each page for no more than 3 keywords in the first 250 words on a page; newsletter; submission of articles on topics related to your target market to article submission directories such as ezine articles;  blogging , full of content discussing fitness, weight loss, training for specific sports; podcasts containing interview with experts of interest to your target market; ongoing series of webinars containing value-added content for fitness enthusiast; online press releases with new tips and helpful information; exchange relevant links with others fitness pros in different markets as this helps with google juice.

10. Have a Web Dream Team:
Now is the time to delegate as you'll never be able to do this all alone. The most successful business owners don't even try. You need to add experts to your team who are great at what they do so that you've got the time and energy to go out and do what you do best - selling fitness and getting your clients in shape. Some great experts to add to your team include a virtual assistant , a business coach, a web site designer, a graphic designer, a writing expert (editor, ghost writer, proof reader or copy writer), a bookkeeper, and even an internet marketing consultant.

To conduct a successful Internet marketing campaign, you need to integrate your plan into the overall
fitness marketing plan/ vision that you have for your business. Some gyms will thrive off Internet marketing alone; however, for most, Internet marketing simply complements and enhances your offline marketing strategiesand gives you one more pole in the water.