Are you using the right words?

Using the right words will help you be successful in a few ways:

1.You'll be welcome in your followers inboxes and they actually read your message

2.You'll become the go to expert  and they'll know you have something important to say

3.And ultimately, you'll make a bunch of sales because you'll stay in their scope until they are
ready to buy.

Much of your success depends on the words you choose. But you don't have to have a doctorate in English or hold a side job at the New Yorker to write effective emails, sales letters, landing pages, website content, and other marketing collateral.

Just like most other areas we discuss. You just have to follow a system.

As you write your messages, follow this set of ideas to make sure your copy shines and that your message gets
delivered.

Keep it casual

Less effective: "This email is to inform you of a special offer we are extending to all..."
Better: "We're excited to tell you about a special offer..."

Feels more like a conversation

Less effective: "Stay Fit is the best solution for the hundreds of people we have helped in our facility ...
Better: "We've helped tons of our clients..."

Your personality is reflected  in the copy

Less effective: "Thank you for your consideration."
Better: "Can't wait to see you in the club!"

Share useful information but to be more to the point

Less effective: "Fitness should be a lifestyle choice when you find yourself out of shape."
Better: "You owe it to yourself to live healthy...

The bullets are complete thoughts that pertain to the intro sentence

Less effective:

"There are 3 things every member should know about gyms:
1.We have Treadmills
2.Personal Training is available
3.Open 24 hours

Better: "Here are 3 things to consider before you join our gym:

1.You'll never wait for equipment in our huge cardio area
2.Enjoy 4 Complimentary Training sessions to reach your goals
3.Workout anytime with our convenient 24/7 access

Include subheads/titles for people who simply want to scan the content

Less effective: "We provide an alot of different solutions for people you want to get in shape We specialize in..."

Better: "All-In-One Fitness Solution

We provide an all-in-one solution to get fit fast whether you are looking to lose weight, tone up, or get stronger..We can help

The messagees includes a clear call to action

Less effective: "Our website has additional information."
Better: Call 555-1234 Today or visit our website at www.mygym.com

Mechanics and Readability. Check the copy for spelling/ grammar errors

Less effective: "Your going to LOVE our new classes"
Better: "You're going to love our new Group Fitness Classes "

Replace the big words to improve readability

Less effective: "Your new physique will rapidly transform your entire body from its previous state"
Better: "No more bulges...no more flab. Just a slender new you."

Read through the copy and deleted unnecessary sentences/thoughts

Less effective: "Your will is extremely important. It is essential to create a will that..."
Better: "It is essential to create a will that..."

Check for flow and readability

Less effective: Save. Review, Send back
Better: Save. "Can you look over this email to see if it makes sense?" Revise. Send.

Before you know it this approach will become second nature, and your
writing will get better and better results the more you practice and the more consistantly you write