As a follower of new and emerging trends in the industry, I have been preaching the importance of grasping online marketing, social media, text message marketing, and all of the other seemingly futuristic methods we should know how to use to promote our businesses. However, at times I feel like things get lost in the minutia and/or people tune out the message because of all the distractions that we currently experience during the course of doing business.

Ignore this warning if you wish, but the fact is, the business landscape is changing. Not just for those of us in the fitness industry but, anyone who offers any service or product to today's market.

Therefore, it is imperative that you see this presentation by Google, which (with the help of the associated videos) explains the funds and fundamentally describes what this new marketing paradigm means to all fitness entrepreneurs, whether you are willing to admit it or not.

What this book does not delve into is the specific tactics, techniques, and strategies you should employ to truly harness the power of the "Zero Moment of Truth" concept. However, if you continue to follow GymSuccess, take advantage of the offerings of the Fitness Marketing Group, and listen to torchbearers such as myself, and Curtis Mock, you will be positioned perfectly. You will always be in the know by staying ahead of market trends and actually be able to take steps to position yourself as someone who really understands your customers needs and your clients desires. You can initiate campaigns driven to meet those needs and desires, head on, and satisfy your prospects hunger to be satisfied, which is essentially all we have ever done. The fact is, online advertising, off-line traditional marketing, excellent customer service, and relationships that instill a sense of loyalty and commitment, are nothing more than giving our clients what they want, when they want it, in the way that they wish to receive it.

Enjoy the read, but more importantly - take it to heart, then start exploring all the ways in which you can be present during your prospects moment of truth.

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