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home | Membership Sales
 

Membership Sales

New member sales are the lifeblood of your revenue stream, but you need to understand the best practices and strategies for closing new membership sales

With the increased competition in our industry, closing a membership sale is not as easy as in years past.  You need to be equipped with the knowledge and tools to make sure you are closing the majority of your guests.  Otherwise you will find them signing up with another club in your area!  You might have the best offering, the best prices, or the best results, but if you don’t get them to join, they’ll never know how great you are!

There is definitely a right way and a wrong way to conduct a tour and present memberships.  You need to understand what makes people buy and what you can do to help influence their decision without coming across as pushy

Anyone can sell more memberships with the proper tools and training

Learn the tools and develop the skills to begin selling more memberships immediately.  You have access to articles, expert interviews, templates and forms, scripts, and tutorials on how to take your prospect from the initial phone call to signing a membership agreement.  In this section, you will find the following:

  • Sales Systems:  Anyone can be friendly, provide a tour and present prices, but it is the way in which you do these things that will determine your closing percentage.
  • The Language of Sales: There is definitely a right way and a wrong way to communicate during the sales process.  This includes both verbal and non-verbal communicatio
  • Overcoming Objections: Learn dozens of ways to overcome the most common objections your guests will have and you will close more sales immediately
  • Closing the Sale: If you follow our sales systems, you will immediately increase your closing percentage and decrease the chance that your prospect will join somewhere else

Enjoy Immediate Access to the following

How to motivate your salespeople during slow times
How to motivate your salespeople during slow times As we approach the slower second quarter, you need to know how to keep your health club sales staff motivated . . . keep reading
Guaranteeing Results for Your Members
Guaranteeing Results for Your Members Club owners are constantly seeking methods to separate their facility from their competitors. Unfortunately, most never implement any of the many methods to do so. . . . keep reading
The Top 3 Activities that Can Destroy Your Sales Efforts
The Top 3 Activities that Can Destroy Your Sales Efforts Isn't it amazing how a day can quickly turn into a week and then into a month? Where does time go? In this article you will find the biggest time wasters among health club owners and how to avoid them . . . keep reading
Understanding the Member Buying Cycle
Understanding the Member Buying Cycle A fantastic diagram from Profit Partners outlining how, when and why a member makes a purchase decision . . . keep reading
What is NLP and What Does it Mean to You?
What is NLP and What Does it Mean to You? Studying and understanding Neuro-Linguistic Programming will help you to sell more effectively and communicate with your members to help influence positive decisions . . . keep reading
Double Your Closing Rate With 5 Simple Words
Double Your Closing Rate With 5 Simple Words Did you know there are 5 magic words that work more often than not when closing a sale? These 5 words are simple, yet powerful, and will allow you to close twice as many sales . . . keep reading
How to overcome EFT objections
How to overcome EFT objections You've gotten a prospect to agree to membership…a great feeling. But when you tell them you will be drafting their account, they get cold feet. What do you do? What do you say? . . . keep reading
A Quick Way to Kill a Membership Sale
A Quick Way to Kill a Membership Sale Always a tough decision. Do you remind a member that their membership is expiring or do you hope they don't notice? Let the debate begin . . . keep reading
Sell More Members by Bribing Them
Sell More Members by Bribing Them In the 1980's, 90's, and even in some clubs today, salespeople have used some very questionable methods for closing a membership sale.  . . . keep reading
Overcoming Objections: I Have to Think About It
Overcoming Objections:  I Have to Think About It One of the most feared objections of salespeople, this article offers scripts on how to overcome this common objection . . . keep reading
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