Keeping your current members happy is far more important than spending time and money attracting new members In the quest for new members, too many health club owners overlook the importance of keeping existing members involved and satisfied.  This group is your cash cow!  They have already proven that they are willing to spend money on your services.  Keep them involved, keep them spending money, and keep them happy.  It is seven times more expensive to attract a new member than it is to simply hang onto an existing member.  Plus, happy members refer new members to your club…at no cost to you! Don’t be of the mindset that now that you have a person under contract, you don’t have to pay attention to them anymore.  Paying attention to your existing members is well worth the time and effort. Turn your existing members into raving fans of your health club You have access to incredibly valuable articles, in-house loyalty programs, pre-designed templates, and tutorials to help you maintain more of your existing members and decrease your dependency on new members.  In this section, you will find the following: Unique Offerings:  Don’t be boring.  Be extraordinary and unique in your member offerings.  Your programming needs to be fresh and fun to keep your members excited about remaining a member Loyalty Programs: Our retention and loyalty programs are all laid out for you to implement.  If you don’t keep your members involved in your club, they will soon move along to your competitors Staying Connected: Your members need constant reminders of how much they mean to you.  They also are hungry for information to reach their goals.  Feed that hunger Enjoy Immediate Access to the following